Event review：
According to the official disclosure of Little Red Book, in June 2019, more than 250 million official users of Little Red Book, more than 85 million monthly active users (MAU), and 3 billion note exposures per day were generated by community users, 70% of which came from UGC content.
The rapid growth of UGV content undoubtedly poses new challenges to the content operation and management mechanism of Xiaohongshu. With the popular Little Red Book “Add to wishlist”, after the storms of Add to wishlist proxy writing, data fraud, and e-commerce being criticized, more doubts are coming. Starting in 2019, Xiaohongshu began to adjust its content and user operation dramatically. In view of KOL’s withdrawal from a series of management measures, KOL needs to sign up into a system offered by the platform, and they will have to pay more commission and tax.
Previously, Xiaohongshu had introduced content management measures such as platform rules, brand cooperation rules and user supervision. According to the restrictions of advertising violations, the content descriptions of cosmetics, health products and food commodities were comprehensively checked, the technical capabilities of the audit team were comprehensively upgraded, data fraud and illegal violations were severely punished, and the “Xiaohongshu Eco-Officer” reporting and feedback mechanism was introduced.
The community anti-cheating report released by Xiaohongshu in the second quarter of 2009 showed that the platform cleaned 4285 notes per day and 18.6 accounts per 5 minutes on average.But there are still hidden dangers.
According to the brand monitoring data, including the amount of money put in, contents exposure, KOL put in, basically all brands put in the amount of Xiaohongshu is on the upward trend.
There is no doubt that the operation of Xiaohongshu is on the rise, with a significant increase in May-June, a slight increase in July, and a steady rise in August. The drop of the application store has no significant impact on Xiaohongshu.
On the other hand, in just a few days, the new social product Oasis (a fashionable social platform for young people’s lives) was tested on Sina Weibo. The application quickly rose to the top 30 of the App Store social ranking list. Now the Oasis has not been officially registered. Ordinary users need an invitation code to use it.In the comments of the app store, we can see that many users are very satisfied with the fact that there is no advertising in the oasis. The interesting thing is that this is in sharp contrast to the micro-blog advertising and the time flow.
Oasis is more refreshing and focused than Weibo, and its content and style all have the feeling of Instagram and xiaohongshu.
Oasis research and development seems to imply new hope. In addition to the possibility of competition with xiaohongshu, Oasis will also introduce high-quality content recommendation channels based on voting and reward, and open up members, shopping malls and other sectors. With the help of oasis, the vitality of Weibo may be more vigorous, but in the current increasingly fierce competition in the Internet social market, whether the oasis can continue the social market created by Weibo remains to be verified.
- On the evening of July 29, 2019, netizens said XHS Android platform could not download applications.
- On the morning of July 30, 2019, it was found that Huawei’s mobile phone could not search XHS.
- XHS came off the shelf at 9:00 on July 30 and topped the microblogging hot search list.
- On July 31, several official media reports speculated that the reasons for XHS’s removal from the shelves were content violations, Yellow-Related and illegal drug sales.
- At 3:00 a.m. on August 1, XHS officially responded that the application market was off the shelf and that the content was rectified and checked. It will actively cooperate with relevant departments to promote the optimization and upgrading of the Internet environment.
According to the official disclosure of Little Red Book, in June 2019, more than 250 million official users of Little Red Book, more than 85 million monthly active users (MAU), and 3 billion note exposures per day were generated by community users, 70% of which came from UGC content.
The rapid growth of UGV content undoubtedly poses new challenges to the content operation and management mechanism of Xiaohongshu. With the popular Little Red Book “Add to wishlist”, after the storms of Add to wishlist proxy writing, data fraud, and e-commerce being criticized, more doubts are coming. Starting in 2019, Xiaohongshu began to adjust its content and user operation dramatically. In view of KOL’s withdrawal from a series of management measures, KOL needs to sign up into a system offered by the platform, and they will have to pay more commission and tax.
Previously, Xiaohongshu had introduced content management measures such as platform rules, brand cooperation rules and user supervision. According to the restrictions of advertising violations, the content descriptions of cosmetics, health products and food commodities were comprehensively checked, the technical capabilities of the audit team were comprehensively upgraded, data fraud and illegal violations were severely punished, and the “Xiaohongshu Eco-Officer” reporting and feedback mechanism was introduced.
The community anti-cheating report released by Xiaohongshu in the second quarter of 2009 showed that the platform cleaned 4285 notes per day and 18.6 accounts per 5 minutes on average.But there are still hidden dangers.
XHS was pulled from the apple store on August 3. Accordingly, Xiaohongshu constantly changed the logic of contents exposure, community actions, including the online “content ecologist” added a number of community norms, restricting a variety of cheating actions. Xiaohongshu cracked down on the machine to increase its followers, but this time it also restricted the tracking of real people. Many KOL data also suffered a big decline. And SEO optimization projects, which are promoted by brands, are also banned in this update, and most of the unreliable suppliers will face unemployment.
According to the brand monitoring data, including the amount of money put in, contents exposure, KOL put in, basically all brands put in the amount of Xiaohongshu is on the upward trend.
There is no doubt that the operation of Xiaohongshu is on the rise, with a significant increase in May-June, a slight increase in July, and a steady rise in August. The drop of the application store has no significant impact on Xiaohongshu.
On the other hand, in just a few days, the new social product Oasis (a fashionable social platform for young people’s lives) was tested on Sina Weibo. The application quickly rose to the top 30 of the App Store social ranking list. Now the Oasis has not been officially registered. Ordinary users need an invitation code to use it.In the comments of the app store, we can see that many users are very satisfied with the fact that there is no advertising in the oasis. The interesting thing is that this is in sharp contrast to the micro-blog advertising and the time flow.
Oasis is more refreshing and focused than Weibo, and its content and style all have the feeling of Instagram and xiaohongshu.
Oasis research and development seems to imply new hope. In addition to the possibility of competition with xiaohongshu, Oasis will also introduce high-quality content recommendation channels based on voting and reward, and open up members, shopping malls and other sectors. With the help of oasis, the vitality of Weibo may be more vigorous, but in the current increasingly fierce competition in the Internet social market, whether the oasis can continue the social market created by Weibo remains to be verified.
Explore why requests for private keys or recovery phrases deserve careful scrutiny during cryptocurrency research.
Bitcoin reporting covers many subjects, including software, businesses and policy. Context helps explain which part of the ecosystem a story concerns.
Good research habits include comparing explanations and checking whether a cryptocurrency claim still matches its original source.
A reference for further reading about digital wallets and the terminology used to describe their different approaches to custody.
Build research habits that question urgent messages, verify claimed identities and keep sensitive wallet information private.
Understanding the broader Bitcoin ecosystem means examining both network concepts and the services people encounter around them.
Explore the differences between a network, its native asset and the services built around it.
Learn to identify which asset and network an explanation refers to before applying it to another cryptocurrency.
An independent collection about the wider digital asset ecosystem and the terminology used across its many services.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Hello there, You have done an incredible job. I will certainly digg it and personally recommend to my friends. I am sure they will be benefited from this site.
Please let us know when you plan to publish your book!
I like to spend my free time by scaning various internet recourses. Today I came across your site and I found it is as one of the best free resources available! Well done! Keep on this quality!
An independent collection about the wider digital asset ecosystem and the terminology used across its many services.
Hello there I am so delighted I found your weblog, I really found you by mistake, while I was searching on Google for something else, Anyhow I am here now and would just like to say cheers for a remarkable post and a all round exciting blog (I also love the theme/design), I don’t have time to browse it all at the moment but I have book-marked it and also included your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the superb work.
I really believe you will do well in the future I appreciate everything you have added to my knowledge base.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
nicee content keep writing
Study Bitcoin at your own pace, using unfamiliar terms as prompts for further reading and comparison.
F*ckin? awesome things here. I am very glad to see your article. Thanks a lot and i am looking forward to contact you. Will you please drop me a e-mail?
I was just looking for this information for a while. After 6 hours of continuous Googleing, at last I got it in your web site. I wonder what is the lack of Google strategy that don’t rank this kind of informative sites in top of the list. Usually the top websites are full of garbage.
I found your blog through google and I must say, this is probably one of the best well prepared articles I have come across in a long time. I have bookmarked your site for more posts.
Bitcoin learning begins with clear questions about ownership, transactions and the tools people use to manage digital assets.
I came across an article that talks about the same thing but even more and when you go deeper.
An independent collection of reading references on blockchain structure, transaction history and the limits of simplified analogies.
It’s the best time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I wish to suggest you some interesting things or tips. Maybe you can write next articles referring to this article. I wish to read even more things about it!
Unquestionably believe that which you said. Your favorite reason seemed to be on the net the easiest thing to be aware of. I say to you, I certainly get annoyed while people consider worries that they plainly don’t know about. You managed to hit the nail on the head. Will probably be back to get more. Thanks
A friend of mine advised this site. And yes. it has some useful pieces of info and I enjoyed scaning it. Therefore i would love to drop you a quick note to express my thank. Take care
Magnificent beat ! Can I be your apprentice? Just kidding!
Understanding digital money requires attention to both technical definitions and the everyday language used to describe them.
An independent reference collection about digital assets, with an emphasis on precise language and understandable explanations.
Greetings, have tried to subscribe to this websites rss feed but I am having a bit of a problem. Can anyone kindly tell me what to do?’
I was referred to this web site by my cousin. I’m not sure who has written this post, but you’ve really identified my problem. You’re wonderful! Thanks!
Sweet blog! I found it while browsing on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thank you
Explore the differences between a network, its native asset and the services built around it.
Understanding the broader Bitcoin ecosystem means examining both network concepts and the services people encounter around them.
Begin cryptocurrency research by identifying the subject, defining unfamiliar terms and checking the scope of each explanation.
A reference for further reading about digital wallets and the terminology used to describe their different approaches to custody.
Security claims are most useful when they explain what is protected, how it is protected and which limitations remain.
Explore why requests for private keys or recovery phrases deserve careful scrutiny during cryptocurrency research.
Explore digital money through a sequence of questions about purpose, design, operation and practical limitations.
An independent starting point for cryptocurrency reading, with no promise of returns and no claim of official affiliation.
This will be helpful for my family.
Just wanna admit that this is extremely helpful, Thanks for taking your time to write this.
Read about blockchain concepts with attention to the specific network being discussed and the assumptions behind each explanation.
Security claims are most useful when they explain what is protected, how it is protected and which limitations remain.
Easily, the post is really the greatest on this laudable topic. I concur with your conclusions and will thirstily look forward to your future updates. Saying thank will not just be sufficient, for the wonderful c lucidity in your writing. I will instantly grab your rss feed to stay privy of any updates. Solid work and much success in your business enterprise!
Bitcoin research can move from introductory definitions to original documentation as familiarity with the subject grows.
A reading reference about the distinction between a digital asset protocol and a commercial service that supports it.
Thanks for posting this. Looking for these resources 😀